Formulation

Your wellness is our passion, so we design for you what we would (and already do) take ourselves. Unfortunately, a majority of the supplements on the market miss out on the incredible potential of nutritional supplements. Most are either overdosed, under-dosed, or blended in ineffective ways so that the customer does not get the optimal effect. Why is that? Lack of knowledge. Most supplements companies are not run by or formulated by doctors or experts on nutrition. That is where we come in and where our five principles come into play: hormesis, synergy, bioavailability, purity, and sustainability. Based on a rich scientific knowledge of human physiology, genetics, nutrition, and cellular biology, and an in-depth understanding of our chosen ingredients, we blend and dose our ingredients so you get the benefits without the side effects -- efficiency at its peak. Our blends are designed to work together the same way your body works together. Each ingredient is specifically chosen to achieve the desired effect in harmony with the natural systems and mechanisms of our body. We also use only vegan-friendly, non-GMO ingredients and do not use stearates or caffeine in our products. We do not use caffeine in our products because we prefer peaceful, sustainable energy and focus and we know you will see the powerful difference the right blend of ingredients makes.

Strict manufacturing standards also play a critical role in the manufacturing of our products. All our products are produced at a state-of-the-art FDA registered facility in the United States using current certified good manufacturing practices (cGMP). We are committed to using the purest and most natural ingredients, without any toxic fillers, preservatives, stearates, animal products, gluten, genetically modified organisms, gelatin, and other low-quality ingredients. This is because we believe purity and well-being go hand in hand. We carefully choose ingredients to minimize known interactions, maximize safety profiles, and give you the best supplements you can trust. We also do not use caffeine in our products since we prefer a jitter-free, naturally powerful focus. As mentioned previously, we also do not use magnesium stearate or stearic acid (flowing agents used in supplement production, which are typically derived unsustainably from genetically modified sources) in any of our products. Instead, we use natural silicon dioxide (something already present in the body) or organic Nu-Mag® since we are committed to high-quality, non-GMO, and organic when possible, in all of our formulations.

Synergy is a concept that means when two or more ingredients work together to produce a stronger effect than each one alone. 1+1=3 is how we look at it. The sum is greater than its parts. This is one of the most important aspects of our formulas. All things should work in synergy since you get the best effect with less waste. Synergy is also balanced. By balance we mean the just-right dose of ingredients, so you are not left with a deficiency or an excess. Mega-doses appear unnatural to the body and are often rejected through reduced absorption while inadequate doses may not have their desired effect. Synergy is supporting health and well-being on multiple different fronts and in different parts of metabolic pathways to multiply all the effects rather than disproportionately focusing on one pathway, molecule, or ingredient. This is what we do with our formulas. For example, our formula contains twelve polyphenols including ten apple polyphenols (from ElevATP®), resveratrol, and pterostilbene. This is important because each compound has its unique range of effects and by diversifying them, you benefit in different ways.

Bioavailability means how much of a substance is absorbed and reaches the bloodstream. The less bioavailable an ingredient is, the more you need to get a full effect. We take full advantage of bioavailability by using ingredients in their bioavailable forms and/or enhancing their bioavailability by combining them with bio-enhancers like BioPerine®. BioPerine® contains piperine from a black pepper extract and piperine can enhance the absorption of certain compounds up to 2000%.* Some of the compounds which may have enhanced absorption include fat-soluble vitamins (A, D, E, and K), water-soluble vitamins (B complex vitamins and vitamin C), herbal compounds, amino acids and polyphenols like resveratrol or apple polyphenols, and more.* One key example in our formulas is resveratrol, which we always bio-enhance with piperine extract, to significantly raise how much reaches your bloodstream. We also use superior, bioavailable forms of vitamins like vegan-friendly D3, pyridoxal-5-phosphate (B6), methylcobalamin (B12), and alpha-GPC. Therefore, we always keep the bioavailability of our compounds in mind and enhance it however we can so you get more. Remember, you are not what you eat, you are what your body absorbs!

Hormesis essentially means that there is such a thing as “too much of a good thing”. Hormetic ingredients follow a biphasic curve with the optimal dose being between the two extremes. A great example is antioxidants. The deficiency of antioxidants leaves your body vulnerable to DNA damage from free radicals but at higher doses, certain antioxidants can become pro-oxidants: essentially reversing their function and harming the body. Another example is the cold weather. Exercising in the cold or even just being in the cold can activate powerful longevity genes in our genome called Sirtuins. When these genes are activated, your body conserves energy and enhances the integrity of your DNA, which could lengthen your lifespan. But you don't want to freeze and end up with frostbite, which would most likely not help your longevity very much. The big idea is that minor stressors are good for the body, but excessive stress can be detrimental. Therefore, things should be in a balance where they can have the most beneficial effect.

As a company of passionate environmental activists, sustainability is one of our core values. And we take that farther than most with sustainability in our ingredients, sustainability in our manufacturing, sustainability in our dosing, sustainability in our pills, sustainability in your body, and sustainability in our pricing. We only source vegan ingredients to minimize our impact on the environment and promote compassion for all life on this planet. We use recyclable materials and go paper-free as much as possible in our company practices. Most importantly, we promote efficiency. Wasted resources lead to a wasted planet and our beautiful home deserves much more than that. To take sustainable father than the basic definition, we make sure every detail in every process of our company is sustainable, the most important of which is the formula's effect on your body. When companies overdose or ineffectively optimize the synergy and bioavailability of their ingredients, your body wastes precious energy processing what it does not need, draining your energy and increasing your risk of unwanted side effects. Sustainability for dosing means optimizing doses of ingredients to help you achieve your goals.

By optimizing ingredient blends, we make sure you have to take fewer pills every day. Most people reach their ceiling at 7 or more pills a day. For those of us who already have several, we do not want to raise that burden unnecessarily. So, we combine ingredients into optimized blends to make it more efficient for you. And who doesn't love fewer pills a day? Single component supplements are costly, inconvenient, and lacking in synergy and therefore ultimately inefficient and less beneficial for you. Megadoses of vitamins appear unnatural to your body and are largely excreted. Similarly, when you eat a meal, the body receives multiple nutrients, vitamins, and cofactors all at once, not a mega-dose of one. So once again, you want to mimic the natural cycles and ways of the body as much as possible. Therefore, we committed to sticking to synergistic supplements for our formulation, so you are always getting more for the price.

The last and one of the most important parts of sustainability is for your wallet. You work hard to earn the money you do, and we believe our formulas should be affordable so the maximum number of people can benefit. The way to achieve this without compromising quality is by optimizing synergy and bioavailability. By combining the right ingredients and bio-enhancing them with absorption boosting extracts such as piperine, you get your money's worth and your dosages worth. We want the most people to benefit from our research and the best science and nutrition have to offer because we believe more people living at their peak equals a better, healthier, happier world. So, we decided to make every formula as affordable as a cup of coffee a day or less. The average price of a cup of coffee in the US is around $3 and the majority of our blends come in at less than half of that! That's a year-round, doorbuster Black Friday deal if you ask us. Taking care of your health and living your life at its peak for less than the price of a cup of coffee a day. That's why you can rely on us to find the best combinations to achieve your goals while saving our wonderful planet and your precious earnings from the work you do--holistic sustainability at its peak.